Praktika: Brand Identity

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The new established business needed an identity that would stand among other like wellness program in the DC Area. The brand identity was designed to be minimal, using dots as main element, following the established logo.

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The first location of Praktika was located in WeWork Manhattan Laundry.

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Praktika redefined co-working dynamics to include wellness and mindfulness. Its mission was to use wellness to empower productivity

and innovation.

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